Regulation and delivery concerns are barriers. Yet these, and the inefficiency of U.S. healthcare, also promise lucrative earnings for a company happy with razor-thin margins. Jeff Bezos’ $450 billion company may have started out a bookseller, but it has steadily plugged new offerings into its online retailing machine. It now sells nearly everything imaginable, from food to shoes to internet and payments services. Yet Amazon has avoided selling drugs. That’s understandable. Most states require pharmacies to be licensed and registered before they are allowed to ship medicines to consumers. The convoluted and opaque relationships between the insurers, drugmakers and pharmacy benefit managers who negotiate the price tags and discounts make it difficult for outside distributors to both break into the field and make an adequate profit. Shipping to customers may also be a problem. Major chains offer mail delivery, but they have storefronts for a reason: people in serious pain, looking for antibiotics for a sick kid or needing life-and-death treatments probably want to fill their prescription immediately.
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Purcado chooses retail affiliates based on selection and quality, as well as checkout experience, customer service and return policy. Once it has received approval to work with a retailer, Purcado receives data feeds on a daily basis that include inventory from the entire product catalog featured on a retailers' site. Purcado then displays a single listing for a product that is sold in multiple stores, allowing users to make quick price comparisons. Purcado analysts have seen products with savings of up to 70 percent in a single listing. "Our shopping experience is superior to traditional retail shopping sites because we focus on two things: quality by curating the shoes and sites that are presented to our shoppers, and allowing users to quickly compare multiple retail stores in a single listing," Caudill added. According to The Atlantic, "the most significant trend affecting brick-and-mortar stores is the relentless march of Amazon and other online retail companies." The magazine also noted mall visits declined 50 percent between 2010 and 2013. Purcado solves the problem of price comparison: you don't have to open multiple browsers or hop from store to store to get the best prices from major brands carried by the biggest retail stores and e-commerce sites. Purcado is working to deliver search personalization, recommendations and an overall customized experience for each user using advanced artificial intelligence. Based on user feedback and analytics, the site will continue to be optimized with each visit.
For the original version including any supplementary images or video, visit http://apparel.edgl.com/news/Purcado-Launches-as-Price-Comparison-Site-for-Footwear109718
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